1win Announces Global Partnership with Boxing Superstar Canelo Álvarez

1win.com has secured a worldwide collaboration with boxing icon Canelo Álvarez following his historic IBF super middleweight title victory on May 3, 2025. The win solidifies Álvarez’s status as undisputed champion, having previously held the WBA, WBC, and WBO belts.

The multi-year sponsorship aligns 1win with Álvarez’s champion ethos of performance and discipline. "When we talk about champions, we talk about people like Saul Álvarez," stated 1win representatives, highlighting the boxer’s journey from humble beginnings to global stardom.

This partnership marks a strategic brand alignment for 1win, leveraging sports’ universal appeal to enhance its global visibility. The deal comes during a period of increased crossover between entertainment, sports, and digital platforms.